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Why Short-Run Digital Label Printing Makes Sense.

narrow web planningYou're an entreprenuer, a new start-up company, a seasoned product development team with a strong corporate brand. And, you have a budget. You need to test market your new idea before your big launch date and can't afford to invest in hundreds of thousands of anything at this point.

Does this sound familiar? It is one of many reasons to consider the possibility of short run digital printing for your business or organization.

Let the Trinity Graphic team help your effort with a plan, a budget you can live with, and results to help your business decisions.

Retailers and manufacturers are focused on two things lately. One is on target marketing; another is on Lean Manufacturing. Together these influences have caused brand owners to order packaging and labels more frequently and in smaller amounts.

Many brands within these markets are avoiding setup fees and tooling charges with short run digital production of labels for specialty foods, seasonal products, nutraceuticals, medical supplies, cosmetic and personal care products, water bottles, organic produce and craft beers.

Market Opportunities
    marketing labels
  • Seasonal Products
  • Market Testing
  • Short-Run Packaging
  • Promotional Window Clings
  • Custom Shipping / Pkg. Labels
  • Product Identification
  • Custom Barcode and Serial No.
  • Name & Event Tags
Business Advantages
    marketing labels
  • Short-run Economy
  • Product Market Testing
  • Localized Designs and Content
  • Minimize Inventory Costs
  • Custom and Variable Data Options
  • Eliminate Plating and Make-Ready Costs

The process of selecting your material will be dependent on a number of factors including; durability, environment, application and budget.

A label has to communicate a message, warning, idea, promotion or simply a name. But to do that successfully, your labels need to stick to your product or container. Using the chart below, determine what material seems to fit your application or the environment it will be expected to withstand. This doesn't have to be more complicated than it needs to be, but it certainly is something to be considered.

Take a look at the table below and see if some of the application criteria fit your needs. If not, call us, we'll find the right material to suit your needs perfectly.

Hot - Humid Conditions
Hot - Arid Conditions
Normal Living Environment
Cold - Wet Conditions
Cold - Dry Conditions
Surface Finish
Thermo Transfer
Application Method
Hand Applied
Machine Applied
Application Substrate
PET / Plastic
Food / Cosmetic Container
Substrate Color
Opaque (White)
Transparent / Clear
One Time Use
1 Year or More
Permanent - 2 Years+
Performance Criteria
Scratch Resistance
Emboss / Deboss
Paper - Perm. Adhes.                          
Paper - Non-Perm. Adhes.                                
BOPP - Perm. Adhes.                    
BOPP - Non-Perm. Adhes.                                  
BOPP - Metalized                          
Vinyl - Perm. Adhes.                            

Can You Help Me With My Custom Product Label Design?

Yes - but there are limits. We have a full-time staff of both creative and production designers ready to assist with your narrow web project. Just talk to us if you're looking for initial conceptual design (e.g. logos, graphics, themes etc). Our Strategic Account Managers will help you with a design brief and help you estimate the time and cost for this service.

However, if you need expert guidance on regulatory requirements, we're not qualified in this area and you'll need to research these elsewhere.

How Much Does It Cost For Extra Colors On My Product Labels?

Nothing! Unlike conventional printing presses which use printing plates for each color, our digital presses don't use plates at all – so there's no additional costs for extra colors. Your designer can have true freedom when designing your custom product labels without having to worry about cost impacts.

Why is there a charge for a custom die for converting?

A custom die is any shape or size that we don't already have in stock. If you need a size or shape that we don't currently have, we would need to get a new cutting die made - which normally carries an initial one-off cost of $200.00. Once we have the die in stock, subsequent orders do not attract a die charge.

What Is The Minimum Quantity Of Custom Product Labels I Can Order?

Due to some practical limitations that affect the amount of waste involved in printing very small quantities, we do have a minimum order requirement of at least 100 labels. In addition, the quantity for each version must also be a multiple of 100 labels (e.g. 100, 500, 1000 or similar).

It's also important to understand that every job has standard overheads associated with the job and many of these costs are very similar regardless of the quantity involved. The best way to find out the impact of the quantity and the costs is to speak to one of our customer service representatives.

What Kinds Of Proofs Do You Offer?

We offer two different kinds of proofs:

  • PDF Proofs. All normal Production orders receive emailed PDF proofs by default (at no extra charge). We never go into production unless you've specifically approved the emailed proofs - this is our only way of knowing we correctly interpreted your instructions and pulled the correct artwork files for your order. Hence, it's critical that you check the PDFs carefully - we can take no responsibility for errors that you didn't pick up in the proofing process.
  • Press Proofs. If you absolutely must see a physical proof of your order before we go into production, you can select that option during the ordering process (for an additional $95 fee). Press Proofs are printed on the same press(es) that your order will be, so they are the most accurate representation of what your finished labels will look like. However, Press Proofs consume time, material, and waste to produce and there are obvious delays in producing and delivering them to you. There is a limit of only one set of Press Proofs per order so we can minimize the amount of press down-time and keep production orders flowing. If for any reason you subsequently decide not to proceed with the order, we can easily cancel it and you'll only be charged for the proofs.

How Do I Indicate Where To Print White Ink On My Product Label?

When using metallized or clear material and if white ink is to be utilized, please lay out the white ink on a separate layer with a custom spot color and name the layer "white ink". We will then use that layer to tell the press where the white ink is to be printed.

Also assume that anywhere there is no color defined in the artwork, no ink will be printed and the background will show through - in the case of Clear material this will be the product itself, but on a metallized substrate it will be the shiny silver metallic material.

What Is Unwind Direction When Ordering Product Labels?

Trinity Graphic Rewind ChartUnwind Direction (sometimes also called Wind Direction) refers to the orientation of the labels as they come off of the roll (i.e. as you unwind the roll of labels). The label industry has developed standard descriptions for the various unwind directions to avoid any confusion. Click on the chart to the right.

For example, Unwind Direction #1 (Top Off First) indicates that the top of the label will be the leading edge when the roll is unwound. Unwind directions are often not very important if the intention is to hand-apply the labels to your products, but they become critical if your labels are applied by machine - so the products and the labels are aligned correctly.

Call TODAY With Your Next Narrow Web Label Printing Project

941-355-2636 or 800-451-1729