You're an entreprenuer, a new start-up company, a seasoned product development team with a strong corporate brand. And, you have a budget. You need to test market your new idea before your big launch date and can't afford to invest in hundreds of thousands of anything at this point.
Does this sound familiar? It is one of many reasons to consider the possibility of short run digital printing for your business or organization.
Let the Trinity Graphic team help your effort with a plan, a budget you can live with, and results to help your business decisions.
Managing your brand is critical to creating consistency in the user experience. It is more than just your logo or corporate color, it is the message your brand conveys that says who you are. We get that.
This is our version of the strategic execution of every element of your program or campaign. From design to scheduling to budgeting, we will help you manage the project to a successful completion where all our goals are met.
Many projects require both internal and external resources to achieve the desired end result. It is the coordination of production, shipping and installation to meet your schedule that makes your life easier and more productive.
The number of products and applications to your particular needs might be overwhelming unless you could just see sample of the material and touch it and test it. We feel the same way sometimes, so we are always creating samples of materials to illustrate just what you need.
Once the print files of your project have been approved by you and our production team, we copy them to our archival server farm for safe keeping, should you need to reprint or create an updated version of the archived file.
Production planning is more than just the scheduling aspect of creating the elements of your job, it takes into account the sequence of the production items that best fits your delivery and installation strategy.
A final photo record of your project ensures that services were provided as agreed upon and serves as a reference of your installations over time. As branding initiatives change, this handy packet helps to make updating spaces a breeze.
A thorough site survey provides an accurate record of existing branding across locations. This information is critical in order to proactively address any potential issues and ensure that installations are completed completely and correctly.
Our project management team works with a nationwide network of installers to provide you with the best services possible. From simple signage installs to complex multi location, variable element branding installations. Our team will ensure that your project is completed on time and on budget.
Our creative and project management department can work with your marketing & design teams to create concepts, renderings and support documentation that enhance your vision & brand.
We can prepare templates for your design and marketing teams for use in creating artwork to the correct specifications for production. This improves workflow and moves your project through production more efficiently.
G7 Idealliance - G7 specifications offer a visual match between different imaging systems and printing devices, with defined specifications for a number of substrates.
Our production design team has a wide array of experience editing and prepping all types of files for production, including digital wide format printing, label printing, and flexographic plates production.
Trinity Graphic has traditional 2D scanning in-house for high resolution document and image digitizing. Our 3D scanner renders a wireframe image for the application of shrink-wrap and formed labels. Call for more details.
Our creative team is quite skilled with digital renderings of interior design mock-ups, retail planogram design and structure, product display elements and entire site renderings.
Our clients have asked for individual product packaging concepts, just to see another version of their own ideas, whether it is a graphic or structural solution
Time and again, our "out-of-the-box" designers present an entire retail or commercial display by knowing their project goals and branding strategy.
Given that all our printers are digitally driven, essentially everything we print is "On-Demand". All this means is that we don't have traditional printing make-ready and clean-up costs to our process. This means lower labor costs and material waste on every project.
This unique project allowed us to show some of the flexibility and ingenuity of our production equipment and staff. Madison Avenue Furniture had an idea to print custom images on the seats of one of their styles of seaside collections. Our team made a special frame to guide them through the printer and give some pretty fantastic results.
For your convenience, our most common customer questions are answered right here. Not finding what you want? Reach out directly through our Contact page.
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The process of selecting your material will be dependent on a number of factors including; durability, environment, application and budget.
When you do finally get to the point of ordering, the next hurdle will be to decide which material to print them on. This doesn't have to be more complicated than it needs to be, but it certainly is something to be considered. The material you choose will probably have some impact on price, but it’s important to understand that false economics often have costly results – so the “cost per label” is not the only factor you should consider. After all, the appearance is a critical part of the product – one that creates a very different impression in the mind of the shopper.
Okay – so the first point to consider about material choice is that most label companies offer a wide range of materials, which often serves to over-complicate the whole decision-making process. Here’s our perspective on this challenge…. Many label printers will by default recommend a material called “Semi Gloss Paper” as their starting point, usually because it’s the cheapest and their goal is to win your business on price. This material may be fine for some products, but (being made of paper) it’s not very durable when exposed to moisture – or when the consumer has your face cream or BBQ sauce on their hands. In short, at Wizard we avoid this material, as we’d rather produce labels you can be proud of and that will outlast the product they’re applied to.
Frankly, on short runs any difference in material cost is often negligible anyway, so why settle for second best if it only means saving a fraction of a penny per label? Oh, there certainly are specialty papers that work very well on some products (e.g. wine bottles and the like), because the product is not intended for long-term use – but we try to minimize the number of options to make your job easier. After paper, the next most common label material is a special form of plastic called BOPP in the printing industry - which stands for Biaxially-Oriented Polypropylene … (yawn) …. anyway, it’s what we use at Wizard as our mainstay offering – it comes in a few different variations (white, clear, and a metallized offering that we call Chrome for simplicity’s sake). The White BOPP accounts for a very large proportion of all labels we print, and it works beautifully on the vast majority of products. Being a plastic, the labels are effectively impervious to water and anything else the product may get exposed to, which means your product will retain its “brand new” look throughout its normal life.
But isn’t paper more eco-friendly than plastic? Well, it depends who you ask. Paper is theoretically a “renewable” resource and it has the potential to break down in a landfill, so that makes it eco-friendly – right? Hmmm … not necessarily. When you factor in the carbon footprint of all the logging trucks and paper mills, it’s not as clear-cut as it may seem. Then, if you stick a paper-based label on a plastic container (or apply a plastic over-laminate to protect it), the recycling stream gets very complicated as well. We’re certainly not experts in this field, but we tend to think the primary purpose of a product label is to help “sell” the product – and the label is a very small part of a product in the overall analysis. If you’re happy using plastic containers for practical reasons (even as a consumer), then applying a plastic label doesn’t seem like a major abandonment of principle – and it may even help the recycling stream in a small way too. Welcome to the world of choices.